|“||I've always wanted to spend some time in a city so nice they named it Jacksonville.||„|
|~ Ash Williams|
In Ash vs Evil Dead Season 1
Jacksonville is first mentioned in the episode Brujo by Ash as someplace he has always wanted to go, and even went as far as booking a trip there, but he instead decided to go to a cabin with his friends.
Ash In Dream Jacksonville
While under the influence of El Brujo's hallucinogenic, Ash is told to visit his safe place, which turns out to be Jacksonville. Ash then finds himself standing on a dock on the south side of St. John's River, looking at downtown Jacksonville. The Brujo and Ash's pet lizard Eli show up on the dock to find Ash sitting back with two beers and watching the sunset over Jacksonville. Eli tells Ash that he must take the Necronomicon Ex-Mortis to the place where his journey began and bury the book deep underground.
Deal With The Dark One
When Ash returns to the cabin, he is offered a deal by Ruby: he can give her the Necronomicon so she can unleash all of the evil contained within it and she'll let Ash live happily in Jacksonville without the burden of fighting evil, or he can kill her and be stuck with the responsibilities of The Chosen One. Ash takes the easy way and gives Ruby the book, and heads for Jacksonville with Pablo and Kelly.
In Ash vs Evil Dead Season 2
Jackson only appeared briefly in the second season's debut episode, Home. A party is shown in which Ash and his friends participate in. They are all having fun, until they realise that evil is back. Soon after, they get attacked by deadites and the place turns into a bloodfest.
In Other media
The first mention of Jacksonville is in the second issues of Freddy vs. Jason vs. Ash: The Nightmare Warriors .