The Shemp's Beer Commercials was a series of advertisements for the fictitious Shemp's Beer brand featured in the Ash vs Evil Dead television show. The first series of these commercials was released in 2016 to coincide with the second season of Ash vs Evil Dead, and featured non-canon (though "in-universe") appearances from several characters from the show. The second wave was released in 2018 to promote the third season, and primarily focused on Ash Williams.
First Series (2016)[]
Video
Description
Baal (Joel Tobeck) laments that creating an legion of demons to take over the world creates a lot of hungry mouths to feed, but can always rely on Shemp's to make sure they're ready to party.
Tagline: "Shemp's: A Full Body Beer"
Sheriff Thomas Emery (Stephen Lovatt) kicks back in his office with an ice cold Shemp's, though the foamy contents of the can spill on the crotch of his pants after popping the tab.
Tagline: "Shemp's: So Good You'll Urinate"
While standing in the old Knowby Cabin, Ruby (Lucy Lawless) summons a can of Shemp's directly into her hand using an ancient incantation.
Tagline: "Shemp's: Serious Beer For Serious Evil"
Caught in a bear trap while trying to escape the fruit cellar, Tanya (Sara West) attempts to sooth her pain by downing a cool, crisp Shemp's.
Tagline: "Shemp's: Better Than A Bear Trap"
Professor Raymond Knowby (Nicholas Hope) likes to unwind after long archeological expositions with the zesty taste of Shemp's, right before beginning his translation and study of the Necronomicon.
Tagline: "Shemp's: The Official Beer of Bad Decisions"
Linda Bates (Michelle Hurd) tells an unseen Ash that she's been coming to visit him in the asylum every day for 10 years... and enjoying the biscuity bite of Shemp's every night.
A voice-over narration by Ash (backed with quick clips of the blonde woman in the first commercial) says that cocktail hour is anytime as he heroically poses and plays with a can of Shemp's.
Tagline: "Don't Think, Drink Shemp's"
Ash states that he enjoys Shemp's because it's cheap (really cheap) and has fewer calories and less filling.
Tagline: "Who Gives A Shit? It's Beer"
Trivia[]
Baal's first line in his commercial "building an army of darkness..." is a reference to the film Army of Darkness.
Emery spilling the beer on the crotch of his pants is a reference to the Ash vs Evil Dead episode The Morgue, in which Ash reveals he would pour soda on Emery's crotch to make it appear he urinated himself.
The tagline of the first two Ash commercials "Don't Think, Drink Shemp's" is a reference to Ash's line "Shoot first, think never", first spoken in the episode The Host.
